When we go to Newbury Street, we end up going to the same host of stores. Zara, Urban Outfitters, Brandy Melville...all the big names that cause teenage girls to flock to the infamous shopping spot in the city. These are all favorites and never fail to disappoint, but when you're making a habit of going to these same stores every week, the inventory can get monotonous. This time, we decided to try something different (and attempt to save our bank accounts) and strictly window shop. But, this time we sought out stores we had never been in before. Check them out below!
1. Diesel STORE BOSTON
339 Newbury st
This edgy fashion brand is located a few doors down from Brandy Melville, making this a spot we often pass by on our Newbury missions. The structured grunge displays in the windows always caught my eye, and have been meaning to go in for some time. The store itself just feels cool. It's streetwear with a kick. As I walked through the store, I imagined dressing celebrities and people I knew with the looks I was putting together in my head. They offer both men's and women's wear, but we learned that women's only recently came back as a line. The clothes offer a unisex vibe to them, however, and I could see a lot of the menswear working in women's city streetwear. Definitely check out if you're looking for a edgy style-inspo spot!
2. ministry of supply
303 newbury st
I've walked by this brand countless times whilst on my mission down Newbury, and have always admired the clean lines of their displays. The curiousity finally got the best of me, and we went in to check it out. The first thing I noticed was the sign on their door (pictured above left) that offered a more affordable option to their clothing. This struck me; I have never seen a brand do this before. Their clothing was well-made and would be tailored suitable for job interviews, which is where my mind first floated to when I saw this sign. I thought it was a cool and unique outreach by this company, and it made me like them even more.
The clean-lined displays did what was in the store perfect justice. The clothing was of good quality, and even more, the brand pushed sustainabilty. Sustainability is no stranger to the fashion world, as more and more brands are becoming conscious of their waste and carbon-footprint and adapting their clothing to fit the more environmentally conscious mold. Following the same lines of innovation, the brand Ministry of Supply took their own approach on sustainability. A slide on their digital screen caught my eye; it promoted NASA Phase Change Material, something I had never heard of before (pictured above right). After some further research, (linking here for your own viewing: https://www.nasa.gov/offices/oct/40-years-of-nasa-spinoff/phase-change-materials, https://journals.sagepub.com/doi/10.1177/004051750107100605), I learned that small amounts of phase change materials (PCMS) are added to fabrics to make the clothing more effective in holding in heat. The PCMS float between solid and liquid states, which allow for them to absorb heat when they liquidfy and release heat when they solidify. This technology adapted by Ministry of Supply is really impressive and innovative. Read more about it here: https://www.ministryofsupply.com/about/sustainability
3. cafe susu
240A NEWBURY ST
Inpired by the trending local TikToks we saw about this hidden gem, we went to go check out Cafe Susu. Tucked on the basement floor of Suitsupply, this chic spot offered not only a good coffee, but an Instagrammable atmosphere as well. I tried a London Fog here for the first time, and was not disappointed. This is a super cute must-see on Newbury that takes you away from the hustle and bustle of shoppers for a second and recenters you in a calming setting!
4. PARIDAEZ SHOP
321 NEWBURY ST
Paridaez Shop offers functional basics that convert into various pieces worn in day-to-day life. Each piece of clothing can be worn in various ways, making it almost as if you are buying multiple pieces of clothing in one. The neutral tones and basic lines offer wearbility across all seasons and for all styles. Another plus? The clothes are high-quality and designed to last. All production is done locally in Boston and New York, so you can buy these pieces knowing that you are buying local and sustainable. Although some of the pieces can be on the pricier side, the investment is worth it. Check them out!
- MH
Comments